@ABrandNewWay tweets related to: Books, Business, Unawesome, Sxsw

This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It's about the authentic touch, and the ability to connect technology with engagement to the level of Awesome. It includes case studies of successful businesses that gained exposure through being awesome and effective.
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RT @danasciandra: I'm seeing The Book of Business Awesome / UnAwesome at SXSW 2013 http://t.co/isokbuM6fa. #SXSW

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