@B2Community tweets related to: Goal, Measure, Impact, Offline, Events

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One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing truly accountable. That is, attribute true return on investment to digital initiatives. But you do not have to sacrifice accountability when measuring offline initiatives.
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Goal: Measure Impact of Offline Events + Ads http://t.co/C0qILLeh

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