@B2Community tweets related to: Content Marketing, Advertising

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The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. The main problem is with the word "Advertising." However, the concept of "Native" is headed in the right direction in regards to addressing context for audiences, rather than the unwanted interruption of ads.
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Content Marketing Should Never Be Advertising http://t.co/KLEQoMS2Cp

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