@B2Community tweets related to: ‘native, Trend, Advertising, Marketing

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Native advertising and content marketing have become so widespread that governing bodies like the IAB are starting to contemplate issuing standards and best practices for the industry. In a recent IAB town hall meeting, attendees reached a collective agreement that core values like preserving reader trust are paramount to the continued success and scalability of this movement.
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Going ‘Native'? 10 Things You Need to Know About the Hottest Trend in #Advertising http://t.co/yNLhBVdq30 #marketing

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