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Popular Today in Business: All Popular Articles Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1.
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The Dangers of Using Cost per Lead as a Metric to Measure Marketing http://t.co/jy6P25elTB

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