@B2Community tweets related to: Gap, Marketing, Sales, Conversations

I wrote late last year about the idea that " you can create brilliant content marketing and still miss the point", and I want to develop the thought that there are still far too many dangerous disconnects between the marketing messages propagated by organisations and the conversations their sales people are actually having with prospects.
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Bridging the Gap Between Marketing Messages and Sales Conversations http://t.co/MWKpcTcVcq

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