@B2Community tweets related to: Xero, Marketing, Pitch, Critique

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Popular Today in Business: All Popular Articles Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. B2B comms for existing customers, in a nutshell. Since Xero is growing internationally, they increasingly have separate user groups who should be communicated to differently - because they need different things from Xero.
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Xero Marketing: A Pitch & a Critique http://t.co/YWUjGjac2q

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