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Popular Today in Social: All Popular Articles Does your firm's target market consist of Boomers, Gen X-ers, or Millennials? What about Generation D? Who is Generation D? According to a recent study by Accenture - Closing the Gap: How Tech-Savvy Advisors Can Regain Investor Trust - Generation D is the "Digital" generation, a heterogeneous group identified by their adoption and regular use of technology.