@BBCNews tweets related to: Scandal, Brands, Horsemeat, Findus

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Horse meat is a tough sell, even for the the most revered advertising executives. In the US TV series Mad Men, 1960s ad man Don Draper is asked what a client should do when its popular brand of dog food is found to contain horse meat - much to the disgust of its customers.
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#Horsemeat scandal: Can brands like #Findus recover? http://t.co/DdE89ioh

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