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I like that the thing most people took away from Social Media Is Bullshit, besides the obvious, is my Wonder Woman fixation.
I am constantly amazed and surprised by the amount of love and attention "Social Media Is Bullshit" gets in Canada. It's awesome.
Proof that "Money talks and bullshit walks" is an accurate statement: How many crippled social media marketers do you know?
Of course Coca-Cola's CMO is going to defend $$ spent on social media even if their own data shows it produces nothing. She likes her job.
I'm 1/3 of the way through Jonah Berger's "Contagious". Like it. Some YouTube stuff is off, but glad he slams the social media marketers:-)
Amazon is almost sold out of Social Media Is Bullshit. Again. 7k sold. $0 spent. Little national exposure. That's viral marketing.
Don't give the social media marketers a break for anything. They don't deserve it. If they come your way with BS, call them out on it.
I'm re-reading Kellogg on Marketing and you barely get out of the summary before going, "These social media people are idiots!"
Bored? Pickup any marketing textbook and then compare what's said in there to what a social media marketer says. It's hours of entertainment
I admire balls and a healthy debate, but not this chicken shit thing social media people do where they promise proof and deliver nothing.
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