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Met @RodDrury, Xero's founder. Found out why Xero is one of the top SaaS success stories - Rod turns out to be Growth Hacker extraordinaire!
Psyched about presenting at the Boston Growth Hacker meetup in Kendall Sq this evening. New slide deck - should be fun!
Defining A Growth Hacker: Growth Is Not A Marketing Strategy | TechCrunch
Never Take Your Eyes Off This Hacker Metric | TechCrunch | Great article by Nir Eyal
Growth Hacker is the new VP Marketing | great article by @andrewchen -
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