The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.
Growth Hacking Showcase Event featuring David Skok
Wednesday, Oct 16, 2013, 6:00 PM
Location details are available to members only.
76 Growth Hackers Attending
We’re happy to announce 4 exciting presenters at our next Growth Hacking Showcase Event on Wednesday evening, Oct. 16, at the Residence Inn in Cambridge (Doc Edgerton room) featuring our keynote speaker, David Skok from Matrix Partners, and followed by Patrick Campbell, CEO of Price Intelligently, David Shack, founder of Spogo, and Clement Cazalot,...