@BostonVC tweets related to: Latest Blog, Blog Post, Customer Engagement, Saas, Ceo

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The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.
David Skok Twitter

My latest blog post: SaaS CEOs: Measure Customer Engagement - Increase Conversions & Lower Churn | http://t.co/luod6yBg

David Skok Twitter

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