Last week, I shared a post explaining what a buyer persona framework is and its purpose in a B2B sales environment. This week, I will discuss how to think about B2B buyers and walk you through a model for identifying B2B buyer personas. What Makes B2B Buyers Different?
Growth Hacking Showcase Event featuring David Skok
Wednesday, Oct 16, 2013, 6:00 PM
Location details are available to members only.
76 Growth Hackers Attending
We’re happy to announce 4 exciting presenters at our next Growth Hacking Showcase Event on Wednesday evening, Oct. 16, at the Residence Inn in Cambridge (Doc Edgerton room) featuring our keynote speaker, David Skok from Matrix Partners, and followed by Patrick Campbell, CEO of Price Intelligently, David Shack, founder of Spogo, and Clement Cazalot,...