@BostonVC tweets related to: Marketing, Telephone, Qualification, Startup Marketing, Customer Acquisition

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The days where marketers simply fill the sales funnel with names must end. This quantity-over-quality approach to lead generation has fueled the longstanding tension between Sales and Marketing. One way to resolve this tension is to have Marketing-not Sales-take point on telephone lead qualification.
David Skok Twitter

Marketing Should Own Telephone Lead Qualification http://t.co/2a11Ufzf

David Skok Twitter

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