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From @markroberge: customer success is not just support - it involves marketing, sales, & account management, and more.
Creating an Ideal Customer Profile is important to maximizing your sales and marketing efforts.
The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
The Angel VC: The 4th DO for SaaS startups – Make your website your best marketing person
Rethinking the Customer Journey in a Social World - Forbes
Why Churn is so critical to success in SaaS - | My latest blog post on For Entrepreneurs
Delighting Customers: A New Definition for Inbound Marketing | Business 2 Community
'Customer success' VP role: To reduce SaaS churn | Software, Interrupted - CNET News
RT @GrowthHackers_: Awesome from @BostonVC, Growth Hacking Free Trials: Time to Wow! is the key to success
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