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RT @cpizzella: Start with the buyer and design your marketing around that vs doing what you think is going to work says @BostonVC #LEANMKTG
Creating an Ideal Customer Profile is important to maximizing your sales and marketing efforts.
The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
Enterprise Apps Are Moving To Single-Page Design | - Strongly agree, but believe Meteor will be the winner
B2B Buyer Persona: Understanding How to Think About B2B Buyers?
Growth vs Marketing vs Product — @bbalfour - explains why Growth Hacking is different to Marketing coElevate |
RT @umassvdc: On the big stage @UMassBoston, @BostonVC discussing "buyers journey" @masstlc #leanmktg summit.
See what's Trending Now for @BostonVC