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Don't Sell a Product, Sell a Whole New Way of Thinking via @HarvardBiz
Variation is one of the 4 V's of branding. What is unique about you or your product or service? Why should people chose you over all others?
Social marketing rule #1: Speak to people virtually the same way you'd speak to them in person. You'd never say "Hi, BUY MY PRODUCT."
No one makes you successful/unsuccessful. Success is relative. Focus instead on delivering a product you are proud to put your name on.
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