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by Cindy Ratzlaff A strategic alliance is a relationship between two (or more) parties to pursue a set of agreed upon goals or to meet a critical business need while remaining separate businesses or entities. Partnering with people or companies who have a similar customer base must benefit both parties equally and have full commitment buy-in from each partner.
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TY Suzanne! RT @BrandYou - 5 Entrepreneurial Tips 2 Find Winning Strategic Alliances http://t.co/Gtywwfvo

Cindy Ratzlaff ★ Twitter

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