@Brett tweets related to: How To, Brands, Character, Refining, Social

Social networks were designed for people to connect with each other, but now they're also a way that brands can connect with fans (and potential fans). In 2011 Get Satisfaction released survey information on why people follow brands. The top reason was for special deals, the second was because they are a customer, and the third was interesting content.
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How to Create a Brand Character: Refining Your Brand's Social Style http://t.co/tukvtsaF41 (by @deidre on @thecmgr) #cmgr #cmgrchat

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