@BuildingContent tweets related to: Brand, Equity, Moxie, Defiance, Gameofthrones

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Watching TV and using mobile devices simultaneously is now second nature to consumers around the globe and marketers are working diligently to capitalize on this behavior by creating companion apps (via mobile or desktop) or second-screen experiences to enhance the content people are watching.
Collier Ward, AIA Twitter

#Defiance and #GameOfThrones ~ "Using #Transmedia #Storytelling to Build Brand Equity" by Moxie Blog: http://t.co/ahZ0xZtph7 ~ #1000stories

Collier Ward, AIA Twitter

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Collier Ward, AIA

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