@CPollittIU tweets related to: Google, ‘native, Digiday

For all the hullabaloo over "native" advertising, it's hardly anything new. In fact, you could make the argument that the original "native" ad format for the Web was invented back in 1998, when GoTo.com started putting text ads tied to search results. That system, subsequently perfected by Google, is without question the most successful form of Internet advertising.
Chad Pollitt Twitter

The Google View of ‘Native' | Digiday http://t.co/SyF0zTZSrD via @digiday

Chad Pollitt Twitter

See what's Trending Now for @CPollittIU

See All Trending »
Chad Pollitt

Follow @CPollittIU on Twitter