@CPollittIU tweets related to: Google, ‘native, Digiday

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For all the hullabaloo over "native" advertising, it's hardly anything new. In fact, you could make the argument that the original "native" ad format for the Web was invented back in 1998, when GoTo.com started putting text ads tied to search results. That system, subsequently perfected by Google, is without question the most successful form of Internet advertising.
Chad Pollitt Twitter

The Google View of ‘Native' | Digiday http://t.co/SyF0zTZSrD via @digiday

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