@CPollittIU tweets related to: Demand Generation, Marketers

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Why Most Marketers Have Online Demand Generation All Wrong by Chad Pollitt Writing and publishing blog posts, white papers, case studies and ebooks creates demand for a brand's products and/or services, right? Doing social media marketing does, too, right? Those are common presumptions in marketing today.
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Why Most Marketers Have Online Demand Generation All Wrong http://t.co/7Tw4Qhwk3P

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