@Croaghie tweets related to: Lessons Learned, Coca-cola, London, Olympics, Marketing

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For a business as recognisable as Coca-Cola, marketing campaigns are aimed less at driving awareness and more at increasing loyalty and love for the brand. At Econsultancy's JUMP New York event Coca-Cola's Christy Amador gave an insight into the overarching marketing strategy employed by the brand, with particular reference to its campaign at the London Olympics.
Jacinta Croagh Twitter

RT @GuidoKerkhof: Coca-Cola reveals lessons learned from its London Olympics #marketing: http://t.co/mhtE1ihk #mobile RT @mobilistar

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Jacinta Croagh

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