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Sandy Gibson McKinsey, the world's most recognized consulting firm, recently published a report suggesting that there is over $1 Trillion dollars of gains ready to be unlocked by companies that integrate social business software ( read McKinsey's report here).
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Via @SocialMedia2day When Barbarians Are Inside the Gates: How Customers Choose Who Represents Your Company http://t.co/7ivJpTcSzG #SMM

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