@Croaghie tweets related to: Product Placement, Decline, Advertising, Branding

For more than a century, the motion picture has reigned supreme as the world's ultimate storytelling tool. The sheer size of the "big screen," Hollywood's confidence that their product can hold audience attention for upwards of three hours, and budgets that run into the hundreds of millions, all proclaim the dominance of their art form.
Jacinta Croagh Twitter

RT @FerMenendezH The decline + fall of product placement by @HarvardBiz http://t.co/LpVPnKgf0Z  #advertising #branding

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