All things strategy: advertising, marketing, brand, social media, content, HR comms. Blogger. Runner. Cyclist. Director, Croagh Ink
http://t.co/lDABbYkwg4Sydney, Australia
In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers. Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your video, AR lets consumers actually interact with the brand.