@Croaghie tweets related to: Tactical, Acting, Marketing, Branding

The single most popular article I've ever written focuses on the difference between marketing strategy and marketing tactics. Seems there's a bit of confusion there. For example, I saw a blog recently titled "Top 10 Social Media Strategies." But the list was purely tactical. Not a strategy to be seen.
Jacinta Croagh Twitter

RT @GuidoKerkhof Strategic Thinking vs Tactical Acting http://t.co/Ug8Bb28h5R via @brandsight #marketing #branding

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