@Croaghie tweets related to: Measure, Brands, Success, Direct, Roi

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Laurent Francois We've all read that social-media ROI is weaker than other traditional marketing channels. Recently, social media came under fire again in an articles in which Unilever aired their concerns in Marketing Magazine. Unilever marketing teams are questioning the logic of shifting big budgets to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher.
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Via @SocialMedia2day Don't Only Measure Your Brand Success With Direct ROI Indicators http://t.co/BOMDbOkdcF #SMM

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Jacinta Croagh

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