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The term "style" is thrown around a lot by writers, but it's a misnomer for copywriters because "style" doesn't work in the extremely short attention economy of the internet. Good copy isn't necessarily "stylish." But copy that establishes trust, authority, builds relationships, and gets people talking, sharing, and buying is in high demand.
Jacinta Croagh Twitter

Via @Copyblogger A Short Guide to Writing Good Copy http://t.co/5UwELMA6Lh #blogger

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Jacinta Croagh

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