@Croaghie tweets related to: Social Media, Engagement, Unofficial, Spokespeople, Smm

There's a gap between the degree of trust we have for institutions versus their leadership, it's wider for government than it is for business and it suggests that relying exclusively on CEOs and official spokespeople to hande external communications is a losing strategy.
Jacinta Croagh Twitter

RT @ericschwartzman Key to social media engagement is UNOFFICIAL spokespeople http://t.co/A2sSSUTnuz #SMM #strategy

Jacinta Croagh Twitter

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