@DBJAssociates tweets related to: Correlation, Twitter, Buzz, Ratings

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Examining the results, Nielsen reveals that for 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes. By midseason, the relationship is stronger, with a 4.2% gain in Twitter volume corresponding with a 1% rise in TV ratings.
D. Bruce Johnston Twitter

Correlation Found Between Twitter Buzz and TV Ratings: http://t.co/X9PuRuYTQ9 via @marketingcharts 34-49 yr olds creating significant buzz!

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D. Bruce Johnston

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