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Too many brands think they are the hero in a story. They aren't. Their customer is the hero. The brand is a guide. ~@storybrand
Today's #BrandTip via @storybrand: Be consistent in your brand messaging. Once the message is clear, keep saying it over and over.
A brand is not a logo, name, product or company; it's a person's emotional response to a company, product or service. ~@breakconcepts
Today's #BrandTip via @CXJourney: Are your employees living your brand promise?
Today's #BrandTip via @Hyken: Reward your customers with small gifts that will reinforce your brand.
A strategic step in P&G's business and #brand portfolio. via @ProcterGamble
A #brand promise tells customers what they should expect from all interactions with your people, products & company. ~@CXJourney
Today's #BrandTip via @CJScribe: a brand without a story is quickly forgotten and replaced.
Brand fun for New Yorkers: Manhattanhenge is coming! July 11-12. via @DeborahNetburn
According to Lithium, 53% who tweet to a brand expect a response within 1 hour. Rises to 72% if tweeting a complaint. #custexp
WikiLeaks looks to license its brand for clothes and coffee mugs. via @adage
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