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Interesting stat from recent study via @vdimauro: Only 51% of companies report their social strategies are a competitive advantage.
Today's #BrandTip: make sure your competitive advantage is clear so all employees understand it.
Can all your employees state your competitive advantage? They can if they work for Zappos, Starbucks or Southwest. #brandtip
Making customer experience your competitive advantage. by @jordioni via @Brandemix >a must-read! #custexp
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