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Every department does #marketing. Until you practice this concept, your #brand experience will be schizophrenic. ~@tipsforbrands #biztip
Marketing is a pyramid. Positioning at the bottom. Messaging in the middle. Branding at the top. ~@tipsforbrands >awesome!
Today's #BrandTip via @brand_BIG: Marketing is a department, branding is a culture.
The future of #branding is marketing WITH people, not AT them. ~John Morgan
The future of branding is marketing with people, not at them. ~John Morgan #BrandTip
How well connected are your online marketing efforts with the rest of your marketing? via @IBMSmarterComms
Advertising shouts at you. Marketing talks to you. Branding connects with you. ~@brand_BIG
There is no more B2C or B2B. It's H2H: Human to Human. via @rwatrisse #marketing
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