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Today's #BrandTip via @brand_BIG: Marketing is a department, branding is a culture.
The future of #branding is marketing WITH people, not AT them. ~John Morgan
The future of branding is marketing with people, not at them. ~John Morgan #BrandTip
How well connected are your online marketing efforts with the rest of your marketing? via @IBMSmarterComms
Advertising shouts at you. Marketing talks to you. Branding connects with you. ~@brand_BIG
There is no more B2C or B2B. It's H2H: Human to Human. via @rwatrisse #marketing
Today's #BrandTip: Do you measure your ROI when it comes to brand marketing? Do you know what to measure?
To be distinctive, you don't have to do everything creatively, in fact, be unique at just ONE point. ~@scottmckain #marketing
Today's #BrandTip: do all your marketing vehicles reflect the same voice? If not, you may confuse your stakeholders.
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