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The power of your brand promise! via @annettefranz #brandpromise
Communicate your mission, vision and brand promise to each employee each day. ~@philgerbyshak via @jeanniecw
Your brand promise should be a promise to your customers and should be something they understand. ~@jeanniecw via @Hyken
Building a strong #brand identity requires proving a brand promise through entire collection of brand experiences. ~@parkerwhite #custexp
Why You Should Create Your #Brand Promise in 140 Characters. via @Hyken
The Purple Promise raises the service bar & recognizes employees @FedEx - does your biz have one?
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