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The #BrandLIVE newsroom approach is part reactive and part proactive, with the balance dictated by the opportunities - @amkline
Brands can be relevant everyday by finding the intersection of consumer interest & brand purpose - @amkline #BrandLIVE #PublicisInvestorDay
Check out this great piece on real-time marketing from #NewFront speaker @digitalstrategy It's how we see #BrandLIVE
Relevance has a deadline. Brands must act like a newsroom to move from thought leader to publisher - @dennisreillyb2b #BtoBLive #BrandLIVE
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