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The impact of Instagram: the imagery that GE has put on Instagram is now influencing the brand imagery overall - @kcraigwell #mpomma #sxsw
For ANY content that you post, you have to ask yourself: is this likeable, shareable, retweetable? - @markdubya, USA Today #mpomma #sxsw
2 aspects of wearables that are unresolved: privacy and security. Cultural factors & mannerisms are key there - @shivsingh #mpomma #dobrands
Right now wearables are isolated devices. In the future, integration will let people tailor their experiences - @ze_bach #mpomma #dobrands
Wearables help us drive and deliver on the ambition to get people more active; to get a healthier lifestyle - @ze_bach #mpomma #dobrands
The PGA put Google Glass on one of their players - connecting fans to the sport by showing it through the eyes of the athlete #mpomma #sxswi
Now: we're at @MediaPost's #sxswi session, "Do Brands Fit In With Wearable Computing?" #mpomma #dobrands
Think about mobile's role in the larger digital approach, instead of siloing it out - @rgriffin #mpomma
GRP is a volume metric, not qualitative. We plan based on volume, but we measure outcomes - @shlaq #mpomma
Your social intelligence strategy should juxtapose what you hear in social listening w/ what's going on in the real world - @bethlet #mpomma
RT @paulchu_tech: #mpomma Great FBX panel. Word on mobile is "pineapple"! 60% of biddable inventory is from FBX. Wow.
.@Facebook Exchange provides lower CPM's, better ROI's with FB being the world's first party data provider. - Tuchtenhagen: #MPOMMA
Smaller/mid-sized advertisers can benefit the most form @Facebook Exchange to expand into new audiences - Tuchtenhagen #MPOMMA
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