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Think about mobile's role in the larger digital approach, instead of siloing it out - @rgriffin #mpomma
GRP is a volume metric, not qualitative. We plan based on volume, but we measure outcomes - @shlaq #mpomma
Your social intelligence strategy should juxtapose what you hear in social listening w/ what's going on in the real world - @bethlet #mpomma
RT @paulchu_tech: #mpomma Great FBX panel. Word on mobile is "pineapple"! 60% of biddable inventory is from FBX. Wow.
.@Facebook Exchange provides lower CPM's, better ROI's with FB being the world's first party data provider. - Tuchtenhagen: #MPOMMA
Smaller/mid-sized advertisers can benefit the most form @Facebook Exchange to expand into new audiences - Tuchtenhagen #MPOMMA
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