@Digitas tweets related to: Brands, Strategy, Facebook, Foursquare, Intent
When Foursquare first launched in 2009 and then Facebook followed suit in 2010 with a check-in feature, big brands like Gap, McDonald's, Jimmy Choo and Starbucks all rushed into the new check-in fad to try and build loyalty with consumers coming to their locations. The shine is now off the check-in.
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What's your brand's strategy for Facebook & Foursquare? @alexjakes weighs in on intent-based ads vs. check-ins http://t.co/UFxeEqJU5v |
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