@Digitas tweets related to: Social Media, Cmos, Spending, Marketing, Plans

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Social media's share of marketing budgets will more than double over the next five years, according to a survey of 468 chief marketing officers at U.S. companies conducted by Duke University's Fuqua School of Business. The CMOs see social media's share of marketing spending increase from 8.4% currently to 11.5% over the next year, and 21.6% five years from now.
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RT @colinkinsella: CMOs to double social media spend in 5 yrs http://t.co/tDhTXhjL2H It's not just spending; social must be integrated w/ marketing plans

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