@Digitas tweets related to: Beet, Sarofian, Brands, Commentators, Nativeadvertising

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VIEQUES, PR - Social media has caused a shift in advertising. Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, now, brands are able to become part of the conversation and actually interact with and engage their customers.
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RT @Beet_TV: Beet.TV: @Digitas' Sarofian: #NativeAdvertising Allows Brands to be "Commentators": http://t.co/xk1MllWzBj #BeetRetreat13

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