@Digitas tweets related to: Display Ads, Facebook, Atlas, Future

Today our panel of ad-tech honchos weighs in on the following question: "What is your reaction to Facebook's acquisition of Microsoft Atlas?" "Facebook's Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes to customer acquisition and revenue impact.
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Now that Facebook is acquiring Atlas, what does that mean for the future of display ads? @alexjakes weighs in http://t.co/QC3PJqvrqx

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