@Digitas tweets related to: Mobile, Opportunities, Anticipatory, Delivery, Benefits

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Mobile's had a lot of shiny new objects for marketers to chase. First it was SMS databases. Marketers hurried to roll out their own vanity short codes and built out lists of loyal customers. Then all the action was happening around the mobile Web. After the first iPhone was released, marketers set their sights on apps.
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Mobile's next big opportunity? Anticipatory content delivery. @talk2chia explains the benefits for brands http://t.co/WlQmp7ZmYu

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