@Digitas tweets related to: Divorce, Orbit, Insights

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As an online marketing seller for over a decade, I finally made the platform shift to mobile. In the past few months, I've been exposed to what I believe are the most defining trends of our industry: mobile's position within the comprehensive media mix, the need for apps - or lack thereof, and mobile's unique location and time-aware characteristics.
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"Don't divorce mobile from social or content; these need to orbit together" - insights from @rgriffin & @talk2chia http://t.co/hfxjjjDQf8

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