@Digitas tweets related to: Mobile Ads, Joke—leo, Burnett, Omd, Promos

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It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed to create two-way conversations between consumers and mobile advertisements. The Burlington, Mass.-based firm's Voice Ads product seems to have a fairly simple execution.
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RT @Chris_Heine: Talking mobile ads are no joke—Leo Burnett, OMD and @Digitas will pitch the promos to brands http://t.co/K9izLvE0tE #notaprilfoolsjoke

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