@Digitas tweets related to: Fun Fact, Execs, Coolranchdlt, Newfront

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The latest flash point in America's fast food wars and the hottest thing on the counter is not a new hamburger or fries product. It's Taco Bell's transformation of the traditional taco -- with its Doritos and Cool Ranch Doritos Locos Tacos -- and of the fast food industry.
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Fun fact: @TacoBell sells over 1 million #CoolRanchDLT a day! http://t.co/GIqAXdF3Gl See two of their execs speak at #NewFront on 05/02

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