@Digitas tweets related to: Mobile Ads, Brands, Weather, Clients

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This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results-and underscoring how brands have begun using the weather to target on-the-go consumers-it now plans to buy mobile ads when the temperature is optimal for green thumbs to get planting, hoping they'll need the retailer's fertilizers and other garden products.
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Brands buying real-time mobile ads based on the weather, including our clients @TacoBell, @Delta, and @GoodyearBlimp http://t.co/xun8TVJhzP

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