@Digitas tweets related to: Facebook, Chess, Battle

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The initial marketplace feedback from the Facebook Home announcement last Thursday has been mixed. Some advertisers, excited by the potential for deeper data for targeting or full-screen creative afforded by the Flipboard-like delivery of the news feed, anxiously await the advertising roll-out. Others expect it has limited appeal and the potential to create further Facebook fatigue.
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Facebook Home: our mobile team examines the chess battle being fought in social/mobile http://t.co/RmF61P6Mn5 (via @imediatweet)

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