Is The CMO The New CTO? Present Shock Will Your Phone Save The Shopkeeper? Brands as Software Your Brand is Alive Organizing to Win Storytellers Social. Stories. Find Your Story Working Media No Longer Works On It's Own Video Centric Video Content Showcase Moment Marketing Douglas Rushkoff is a media theorist and the author of a dozen bestselling books on technology and society, including, most recently, Present Shock: When Everything Happens Now.