@Digitas tweets related to: Acr, Software, Insights, Newfronts

Audio Content Recognition (ACR) software*, which synchronizes TV watching with a tablet or mobile device , will "change the world," says Lou Paskalis,Vice President, Global Media, Content Development and Mobile Marketing at American Express, in this wide-ranging interview with Beet.TV He explains that ACR will provide brands with a full "sixty minutes" to market to an audience, not just during the commercial breaks offered during the show.
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Why ACR software will change the world: get some great insights from @loupas on @beet_tv http://t.co/EPS41Gcz8l #NewFronts

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