Iabsocial Tweets by @Faryna

“Cost-Per-Thousand (CPM) impressions and CPC have proved an unreliable, arbitrary standard for describing/determining cost/value. #iabsocial

“The only true silver bullets are hand crafted by the virtuous - not up for grabs off the shelf. #iabsocial

“Long standing online ad industry's dilemma remains unsolved: the advertiser pays the same for performance failure as success #iabsocial

“Changing the language ie guaranteed programmatic (direct buy of unsold inventory at premium) does not fix the advertisers problem #iabsocial

“The challenge for native ads and online display is a historical lack of results. Not reports or leads- business results, ie sales #iabsocial

“If you didn't know that social gaming was massive five years ago, you're a liability in social. #iabsocial

“People make up data all the time - especially big data and metrics. Because it's too expensive to invalidate nonsense. #iabsocial

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Stan Faryna

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